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Episode-5: Prepare Your Answers

You must have felt that in the eyes of those who know you, they behave with you based on the image they have of you. Those who have a favorable image of you always support you, while those who have a negative image don't miss a chance to tarnish your reputation. Similarly, the image of your business in the eyes of customers, investors, and employees will determine how they interact with you or your business. A positive image can make your startup successful, whereas a lack of image or a negative image can severely affect your promising startup idea. But then, you might wonder if creating a positive business image requires a lot of money, somewhat like building a brand. The answer to this question will become clear in your life. It's not necessary to wear a Rolex watch, wear Ray-Ban glasses, dress in Gucci and Prada clothes, and use a BMW car to create a positive image. Similarly, to establish a good image of your business in the eyes of customers, investors, and employees at the beginning, you don't need to spend a lot of money. However, it's crucial that you build a positive image for your startup because no matter how good your products or services are, no matter how much money you invest in marketing, until your customers and your company have trust in you, they won't buy from you. Who will buy from you then? Creating an image of a startup in front of customers involves everything that is needed to instill trust among your customers and in your company. We have chosen only those initial essential tasks from them that can be done quickly and at a minimal cost.

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